How To Sell Gold Jewelry As A Side Hustle In 2022

Jewelry is one of the most popular things to make and sell online. If you know how to sell gold jewelry as on the internet and can creatively get authentic customers, you’ll make  good money. It’s an advantage if you take it as a side hustle because it doesn’t require much.

Here’s how to sell gold jewelry as a side hustle in 2022.

1. Determine your products.

Whatever your motivation or skill level, understanding how to start a successful jewelry business at home or anywhere comes with its own set of considerations and complications.

One of the first questions to ask yourself is: fine or fashion? Or maybe your interest lies somewhere in between. Each category has its own materials, production process, price point, and customer profile:

2. Define your brand

Remember, brand is different than branding. Brand is your voice, mission, vision, and your brand story. It tells your potential customers how to feel about your products. Fashion purchases are often emotional, and emerging brands can win customers by connecting on a personal level, even through something as simple as a business name. 

3. Start production 

What do you need to understand how to make jewelry? How you’ll develop your products—by hand or in a factory, at home or outsourced—depends on the complexity of the design, price point, materials, and required skill level.

4. Set up a jewelry business studio or workspace

If you elect to make the jewelry in-house, you’ll need a workshop space for you and your team. When setting up this space, consider the following:

• Maneuverability. Consider the flow of the space, especially if the assembly has multiple steps—do you move from one station to the next in a logical sequence?
• Safety. Some chemicals or tools involved in jewelry making require proper ventilation and safety precautions. Check with local laws governing use of these substances and processes.
• Storage. Well-organized multi-compartment storage is essential for small parts.

5. Take professional photos of your products

Product photography can make or break your online store. So if you want to know how to start a jewelry business online, you’ll also need to brush up on your product photography IQ.

In many cases, with a very simple lighting setup, you can achieve great DIY photos of your products, even with your smartphone. Jewelry, however, can be a little more challenging, due to the tiny details and reflective surfaces.

6. Build your online store

Now that you have your production, brand, and photography nailed down, let’s put it all together.  In a matter of hours, you can set up a functioning online store on Shopify. Sign up for a free trial on it.

Final thoughts: the silver lining

Taking the plunge might be scary at first, especially in a market as saturated as jewelry. But it’s also an industry you can enter gradually. This article has undoubtedly, exposed you to how you can sell gold jewelry as a side hustle.