How to start affiliate marketing
All around the world, online creators, enthusiasts and entrepreneurs use affiliate marketing to generate millions of revenues. Top websites like the New York Times also make money from affiliate marketing. Most beginners who start affiliate marketing are rather disappointed as they don’t see the financial results they were guaranteed by videos and blogs that have saturated the internet.
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If you want to begin a career in affiliate marketing, this guide will help you avoid rookie mistakes and begin your journey the right way. So, let’s dive right into it.
Affiliate marketing
Affiliate marketing is a business model where publishers earn a commission by promoting a product or service made by another retailer or advertiser. It is a process where brands can share revenue with publishers and content creators in consideration of leads and sales. It is almost like a salesperson being paid a commission or renumeration for a successful sale.
With affiliate marketing, you earn more money when you make more sales.
This marketing process is low risk as you are not directly responsible for the delivery of a product or service. No specific qualifications are required to be a successful affiliate marketer and you can generate revenue as long as you have access to the right resources.
Affiliate Links
A unique URL is assigned to you as an affiliate marketer. These links are trackable and can help advertisers know that you sent them a specific customer. This way, they can pay you a commission if that customer makes a purchase.
Basically, there are two major models for earning affiliate revenue:
- CPA (Cost Per Action): Depending on the program, every time someone from your audience completes an action, you earn money. This action could be making a purchase, starting a free trial or whatever the call-to-action states.
- CPC (Cost Per Click): In this model, you get paid for clicks the advertiser deems quality visitors. This model does not require the visitor to complete a specific action.
One important thing you should know about affiliate marketing is that, in order to earn a commission or to get paid, your unique link should produce a customer that converts.
Related Terms
Some concepts you will come across in affiliate marketing include:
- Cookies: these are small files that will remind affiliate networks and businesses that you referred the customer to them so you can get a commission. They are stored on a customer’s device.
- Cookie duration: this typically refers to the expiry dates of cookies. They can run for 15-30 days, but they can run for as little as 24 hours.
- Affiliate networks: these are third party platforms that connect brands and affiliate marketers.
From day one, affiliate marketing can generate sustainable income for you. That is, if you do it right. The steps in this guide will help you get started with affiliate marketing.
How to Get Started with Affiliate Marketing
- Select a niche
Based on research, you should know the kind of audience you want to be of service to, and the type of products that audience needs. Make sure your affiliate business has high earning potential and will continue to be sustainable for years to come. In this process, you will learn about the programs available in your niche and be able to come up with an effective marketing strategy and content plan.
You should also pick an interesting topic you’re passionate about so you won’t get bored of your niche when writing articles.
- Choose the correct platform
Next, you should decide where you want to host your affiliate content and the type of content you want to create. You can start out on a website or a YouTube channel.
You can grow an audience, build a brand, and promote affiliate products to an audience that trusts you. Although video takes longer to produce than written content, it is a more complex medium to master so there might be less competition via YouTube. Running a blog or website is relatively easier as you’re dealing with written content.
- Pick profitable affiliate programs
Assess the earning potential of the programs. Some offer a few cents per conversion while others pay hundreds of dollars per one lead. If other people are doing well in the niche, you also stand a chance. If there is hardly any competition in your niche, take a deeper look as to why, as it may not be viable.
Also, be selective as to choosing who you represent. Be aware that you are building your own brand image, and at the same time, you’re promoting the products and services of other businesses.
- Optimize your content for affiliate marketing
To be successful in affiliate marketing, you need to create high-quality content that converts. Help your audience make a decision on a product or service through copywriting and appealing design. Types of content for affiliate marketing include:
- Product reviews
- Product roundups
- Product comparisons
- Resource pages
- Tutorials
- eBooks
Always include an affiliate disclosure which informs your audience that you may earn a commission if they buy from your links.
- Drive traffic to your affiliate platform
You want to either reach people who are looking to buy, or capture their email address to educate and inform readers before directly encouraging the purchase. Do this through social media platforms, SEO blog posts, and email lists.
Also invest in growing traffic through SEO. Target buyer intent keywords to be able to reach visitors that actually intend to make a purchase. Affiliate marketing through email is another efficient way to generate leads and revenue.
- Build a simple affiliate marketing funnel
Construct a laid-out process that guides users from the beginning of their buyer journey to the point where they convert repeatedly. Funnels can warm up visitors from social media before offering the product or service.
Take your prospective clients and customers through these stages – Awareness – Consideration – Conversion – Loyalty.
What to Avoid in Affiliate Marketing
- Making long intros via videos and content.
- Not matching your content to where your audience is.
- Not including a clear recommendation.
- Not suggesting alternative affiliate products.
- Not tracking affiliate metrics.
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