what is a Sales Representative?

A sales representative is one who sells the product or services of a company or firm and acts as their representative. It is safe to say they act as a bridge between a company and consumers. They are directly involved with customers and manage the goods or services under their care. A sales representative is majorly responsible for how well a product is sold, as they are the direct marketers of the product; that is to say that this career is mostly performance-driven. This career requires the knowledge of customer service and marketing skills.

Responsibilities of a sales representative

The responsibilities of a sales representative might vary from company to company, but they are some general and essential roles peculiar to this career. It is always best to consult a list of what roles you need to play before going into a career, so here is a list of the day-to-day responsibilities of a sales representative:

• A sales representative is primarily responsible for selling products or services to customers and acting as a brand or company representative. While playing this role, they attend to customers’ questions, give demonstrations, and maintain good customer service.
• They come up with effective marketing strategies and employ such strategies in order to gain more customers and make more sales.
• a sales representative perform cost-profit and need analysis of potential customers to meet their needs.
• Receive feedback from customers or clients and improve marketing strategies. Through feedback, they can also inform producers on how to improve their products to suit customers’ needs.
• They resolve customers related issues and work on customer satisfaction.
• They receive customer complaints and relay them to the company or producers.
• They are tasked with making researches and jump on marketing trends.

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Requirements and Skills needed for a Sales Representative

To be a sales representative, they are some important skills you need to acquire. These skills will help you perform effectively. Below are the basic requirements and skills for a sales representative:

• A good marketing skill is one of the essential requirements for a sales representative.
• Time management and organizational skill is another important skill a sales representative must acquire.
• A sales representative should be able to create and deliver presentations targeted at customers’ needs.
• Such individual should be excellent at negotiation and have good communication skills.
• Should be familiar with Business relationship management (BRM) and Customer relationship management (CRM) practices, as this will help build a productive business and professional relationship.
• It is also important to develop a cheerful attitude towards work and your customers, to not send them away with an unfriendly look.
• Most companies prefer to employ a sales representative with a degree or valid certification in business management or related courses.
• It is also vital to have experience working as a sales representative or in other customer service-related posts.
• Flexibility is also important in this field, as this will help a sales representative to be able to adapt to new marketing skills and trending strategies.