8 Sure Ways to Sell Gift Cards in Your Retail Stores

One interesting fact about gift cards is that no matter how big or small your business is, you will likely gain from offering them for sale. This is because customers who use gift cards tend to spend more to purchase items like groceries, among others. Hence, I will tell you the 8 sure ways to sell gift cards in your retail stores. Scroll and let’s read together.

Sell Gift Cards in Your Retail Stores: 8 Recommended Ways

Here are the 8 pointers to help you sell your gift cards and improve your sales:

1. Increase your Gift Cards In-Store Visibility

Increasing your gift card in-store visibility is the first way to sell gift cards in your retail store. You will need to display the gift cards proudly in your store to enable customers to see them. You could put them near your store’s checkout counter or in the gift section part of your retail store. Also, you could make fancy gift card holders or racks to place your gift cards.

2. Cross-Merchandize your Gift Cards with Relevant Items

You can put your gift cards near relevant items in your retail store to attract people to buy them. For instance, you could place them in the Christmas present, food, or toy section of your retail store, among other sections.

3. Trigger Yourself and your Co-Workers to Market the Gift Cards In-Store

To effectively sell gift cards in your retail store, you will need to sing the gift card like a song to people or customers who walk into your store. You have to be proactive in selling your gift cards. Here, you could talk about the gift card to customers who want to pay for items they picked or customers who just stepped into your store. You can also talk about gift cards to customers who don’t know about gift cards and others. With these, you can make a huge sale on your gift cards.

4. Market the Gift Cards across Multiple Channels

Marketing your gift cards across multiple channels is one of the best ways to sell gift cards in your retail store. These multiple channels can be marketing channels like e-commerce, physical retail, e-mail, social media platforms (Instagram, Facebook, etc.), and others.

5. Create Gift Cards around Specific Events

The majority of people love giving and receiving gift cards for special events. So, you can make gift cards around specific events or occasions to get more sales and earn money. These can be special events like Mother’s Day, Valentine’s Day, birthdays, and others.

6. Offer Printable Gift Cards

At your retail store, you could offer ways for customers to print gift cards themselves. This can increase your gift card sales and also bring you a lot of online customers. Simply select your best gift cards available and add them to your retail store’s online shopping cart and the price. Also, you could offer sales on gift cards by scheduling an email delivery to earn money.

7. Market your Gift Cards to People Outside your Target Clients

You can sell your gift cards to people outside your main clients. For instance, if you own a spa, you might consider targeting husbands who want to purchase gifts for their wives, among others. This can bring massive sales to your retail store.

8. Market your Gift Cards at other Retail Stores

Marketing your gift card at other retail stores is another way to sell your gift cards. You can reach out to other retail stores that compliment your products and strike a deal with them. These stores may agree to market your gift cards only if you also market their products.

Frequently Asked Questions

How Can I Sell More Gift Cards?

You can sell gift cards in these ways:

1. Increase their in-store visibility
2. Cross-merchandise them with relevant items
3. Motivate yourself and your associates to proactively market them in-store
4. Market them across multiple channels
5. Create gift cards around specific themes or events

How do you Market a Gift Card?

These are some effective ways to promote your gift cards:

1. Put them everywhere
2. Encourage more spending
3. Leverage them for brand awareness
4. Send a marketing email
5. Make them eye-catching
6. Offer gift cards for referrals
7. Leverage social media

How do I Get People to Buy Gift Certificates?

Here are a few ideas on giving customers that extra push they need to purchase gift cards from you:

1. Incentivize shoppers through philanthropy
2. Enroll them in your loyalty program
3. Let shoppers customize their gift cards
4. Package your gift cards nicely
5. Sell them at discounted rates

Is Selling Gift Cards Profitable?

The gift card industry is huge. No question about why either. Gift cards are an easy buy for every occasion, allow the recipient freedom to choose from a variety of gifts, and give stores a boost in sales and returning business. As such, it would be unwise to overlook them as a profitable addition to your store.

Conclusion

The article above shows the 8 ways you can sell gift cards in your retail stores. One of the biggest faults retailers make when it comes to selling gift cards is that they fail to market the gift cards effectively. So, as a retailer, you don’t just have to leave your gift card hanging in your store. You will have to market it to your customers and other people to buy.

Best regards!