An influencer could be best described as someone who commands a social media presence that can be converted to take action. Influencers normally are people who have gained some knowledge and insights on specific niche and subject matter. There are mainly involved in what is known as ‘influencer marketing’ which simply as to do with helping introduce new brands to the market or spread the word about existing products and brands.

You do not need to be a famous celebrity to become an influencer as we also have what is termed ‘micro influencers’ who are people with not large an amount of followers.

There are five different types of influencers as follows

Nano influencers: These influencers have as little as 1,000 to 10,000 followers

Micro influencers: They have followers ranging between 10,000 to 50,000.

Mid-level influencers: These ones have from 50,000 to 500,000 followers.

Macro-influencers: They normally have about 500,000 to 1,000,000 followers in this category.

Mega influencers: This category consists of famous and renowned celebrities with more than a million followers.

If you are interested in becoming an influencer then this post will guide you on the relevant steps involved in the process of becoming one.

Select a Niche

The first and most important step in the journey to influencing is to choose a niche that you both love and have some level of expertise as the knowledge would come in handy during the process of content creation. It is advisable to choose something you have an interest in pursuing on the long run. For instance, if you love exercising and spending time at the gym then it’s easier for you becoming a fitness influencer.

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Some easy, interesting and popular niches to delve into are:

- Fashion
- Lifestyle
- Food
- Beauty
- Photography
- Skin care
- Travel
- Career Advice
- Tech
- Fitness
- Gaming
- Dance
- Business/Financial tips

Choose your preferred Social Media Platform

Before thinking of growing an audience, you will need to pick a platform or platforms that you want to be creating and sharing your content on. Go ahead and create your profile online, optimize and start sharing. To avoid being overwhelmed by doing too much at one, you can focus on the most popular two or three platforms.

Optimize you profile bio: first ensure that your account is not private account, switch to a business account to access all the creator tools offered by the platform, write a compelling bio or profile description, add an attractive profile picture and you’re all set.

The best platforms for influencers are: Instagram, TikTok, Twitter, YouTube and Facebook.

Create/share engaging content

You need to actually share your content for people to understand what you are aiming at. Make posts that are useful and insightful to your audience. The crux of influencing is getting your audience’s attention and actually being a driving force that draws them into taking action.

Develop a content strategy; use tools to help you stay in tune with what content your followers enjoy, and stick to your posting schedule to aid you in consistency, you can schedule your posts ahead of time.

Be regular and Consistent

Like I’d already mentioned above, you should pick your niche and stick to it. The algorithms of social media platforms normally favor those who share content regularly by recommending their posts higher in their user’s feed. Posting regularly helps improve your visibility.

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Keep your schedule so your audience knows what to expect. For instance, on platforms like YouTube, you can decide to post twice a week. Your audience know when to expect new content from you and that way, everyone is happy.

Engage with your Audience

After uploading your content online, don’t just fun off and leave your followers hanging as they may have more questions to ask concerning your post. Stay active and respond to as many comments as you can and always appreciate your engaged followers. Influencers who interact with their followers build relationships, connections and cement in store their role as influencers.

Stay up to date with current trends

Your audience is always expecting you to give your take and opinions on what’s trending at the moment in your niche. Endeavour to stay in tune with the news relating to your niche as well as other experts and influencers and pass this information to your audience in your own point of view.

Conclusion

In all this you have to bear in mind that becoming an influencer doesn’t happen overnight. Be consistent, be open to collaborate and learn from other influencers in your niche, invest in yourself, do not be too shy to let brands know that you’re open to work with them, keep your audience in mind and stay on course. Keep Following Dailygam Tech for more insightful tech information.

Steps to Become a Social Media Influencer

Steps to Become a Social Media Influencer