When Is The Best Time To Post On Instagram In 2022?
When it comes to social media, timing is everything. Post at the wrong time and you could be lost in the shuffle; post at the right time and you could see a significant boost in engagement. So, when is the best time to post on Instagram? While there is no definitive answer, there are some general guidelines you can follow to ensure you’re putting your best foot forward. In this blog post, we’ll explore the best times to post on Instagram for maximum engagement.
The Different Types of Posts
When it comes to posts on Instagram, there are a few different types that you can choose from. Here is a brief overview of the different types of posts that you can make on Instagram:
Photo Post: A photo post is exactly what it sounds like – a post that consists of one or more photos. Photo posts are the most popular type of post on Instagram, and they are perfect for sharing moments from your day, snapshots of your work, or pretty much anything else that you want to share in visual form.
Video Post: A video post is similar to a photo post, but instead of consisting of photos, it consists of one or more videos. Video posts are perfect for sharing short clips from your day, highlights from an event, or anything else that you want to share that’s in a video format.
Stories: Stories are short (up to 15 seconds) videos or photos that disappear after 24 hours. They’re perfect for sharing quick updates or snippets from your day-to-day life. You can add text, links, stickers, and filters to your stories as well.
IGTV: IGTV is a new feature on Instagram that allows users to upload longer-form videos (up to 10 minutes). These videos show up in a separate section on the app, and they’re perfect for sharing things like tutorials, vlogs, or other types of longer-form content.
When Is The Best Time To Post On Instagram?
The best times to publish content on the platform depend on a variety of factors. According to research done by Influencer hub and the results released below shows the times that will help get your videos the most engagement. Check below for the best time to post on Instagram:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 9 AM
- Thursday: 7 AM, 8 AM, 11 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
How to Get More Engagement On Instagram
There is no magic time to post on Instagram that will guarantee engagement. However, there are some things you can do to improve your chances.
First, consider the time of day when your followers are most active. If most of your followers are in the US, then posting during US daytime hours will likely result in more engagement.
Second, consider what day of the week is best for your business. For example, if you sell products that people use on the weekend, then posting on Fridays or Saturdays might be a good idea.
Third, experiment with different times and days to see what works best for you. Try posting at different times of day and on different days of the week to see when you get the most engagement. Once you find a pattern that works for you, stick with it.
What to Avoid When Posting
When it comes to posting on Instagram, there are a few things you should avoid if you want to get the most engagement.
First, don’t post during off-peak hours. This includes early mornings, late nights, and weekends. Instead, aim for weekdays during lunchtime or right after work when people are more likely to be scrolling through their feed.
Another thing to avoid is posting too frequently. If you’re constantly bombarding your followers with new content, they’re likely to tune you out. Stick to a more manageable posting schedule of 1-2 times per day so you don’t overwhelm your followers and lose their attention.
Finally, avoid using too many hashtags. While they can be helpful in getting your content seen by more people, using too many hashtags can make your posts look spammy and cluttered. Stick to using 1-2 relevant hashtags per post so you don’t turn off potential new followers.
Frequently Asked Questions
1) Is It Better To Post On Insta At Night Or In The morning?
In general, you probably won’t reach your biggest audience on Instagram at night. The majority of findings reveal that mid-morning to early afternoon is the perfect time to post on Instagram.
2) What Time Of Day Is Social Media Most Active?
Your social media post should be made between 9 a.m. and 1 p.m. on Tuesday, Wednesday, and Friday. Avoid publishing posts on Saturdays because, according to research from Sprout Social, that day of the week has the lowest engagement.
3) Should I Post Everyday On Instagram?
Yes. Frequency is everything when it comes to how often you should post on Instagram. You show your followers how important your account and the audience are to you and that you have a ton of fascinating things to share with them by posting at least once each day.
4) Why Has Reach Dropped On Instagram 2022?
Conclusion
When it comes to Instagram, timing is everything. If you want to get the most out of your posts, you need to make sure you’re posting when your audience is most active. For most businesses, that means posting during the weekday daytime hours. But it’s always best to test different times and see what works best for you and your audience. So get started and experiment with different times until you find what works best for you!
