Do you know about keyword research? Search engine optimization has to do with what happens when people use search engines like Google to find things on the Internet.
It’s not as simple as people typing in a query and getting the first result that pops up; it’s more complicated than that, because search engines want to display relevant information based on the content of the site itself.
Including things like its title tags and meta descriptions, its overall content, and even how many other sites link to it.
9 Best Tips for Successful Keyword Research
1. Finding the right keywords
How do you find the best keywords to target? It all starts with identifying your customer and knowing the words they use. You might need to spend a little time doing some research, but in the end it will be worth it.
Identify phrases that people are using when they search on Google. Consider what other sites rank well for those same phrases.
Finally, pick specific keyword phrases and take them through Google Ads Keyword Tool.
2. Use Google Ads Keyword Planner
Use Google Ads Keyword Planner (formerly known as the Google Adwords Keyword Tool) to find out which keywords are receiving the most search volume and then figuring out how many people are bidding on those keywords.
From there, you’ll want to select your top three keyword results and see how much competition is there with other advertisers.
For this reason, it’s wise to always keep your budget in mind when deciding which keywords to target.
3. Use Reddit Subreddit Lookup
This is one of the most underrated aspects of SEO, and also one of the most crucial. Before choosing a keyword, you need to know what phrases people use to search for products like yours.
Thankfully, there are a lot of tools that can help you find popular search terms with just a few keystrokes or clicks.
4. Spy at Competitor’s Website Section
In the meantime, you can start to do keyword research. A tool like Google Ads can help get you started if you have a ton of possible keywords in mind.
Simply type a keyword into the box at the top of the page and then click Research to see what kinds of related keywords are available.
Next, make a list of the 3-5 best keywords from your research and save them. Write these down so that you don’t forget them.
5. Read Online Articles on Similar Topics Section
There are many ways to do keyword research, including trying different combinations and typing in different keywords.
The bottom line is: the more you search, the more content you will find on your subject that is relevant to your goals.
What’s important to remember is that every situation is unique and what worked well for one person might not work as well for another.
It’s best to just put some thought into what words people would be searching when they are looking for what you offer.
Hashtags can be used to gauge the popularity of a keyword. For example, if you type #fashion in Instagram, you’ll see a list of popular fashion-related posts.
Hashgram is a free app that can quickly search and sort through any hashtag across social media platforms, including Instagram, Facebook, Twitter and Flickr.
7. Use Google Trends Section
One way to assess the popularity of a particular search term is to use Google Trends. This site offers insights on what people are looking up, how popular different terms are and how people’s attitudes about certain topics have changed over time.
Some drawbacks of this method is that we can’t be sure how many searches the keyword will convert into customers, or if other words are being used in combination with the word that could be significant.
Using only one keyword may severely limit your company’s exposure on search engines.
8. Watch What People Search in YouTube Videos Section
Do a quick search of each keyword and see if it aligns with your goal and budget.
Once you find some good keywords to go after, try using the YouTube Keyword Tool to see how many videos are being created around those key words.
9. Find Out Where Your Audience Lives on Instagram Section
Knowing where your audience lives is an important part of successful keyword research.
Now that you know which social networks people are using, it’s time to find out how to follow them and get them to follow you back!
First, open up the Instagram app on your phone and scroll through the list of trending hashtags.
You may want to put on headphones or close out any other tabs before you start browsing so you’re focused solely on what’s in front of you.
A successful keyword research means after long work, you got what you need within short period of time. With time as you get used to the tools and these tips, making keyword research will very easy.
Make sure of the tips provided above efficiently then count your next keyword research as a success. Thanks for reading. Keep following dailygam.com for more awesome articles.
Last Updated 1 year by